LONDON, June 13, 2011 /PRNewswire/ — MOFILM, the world’s largest creative department, returns to the 58th Cannes Lions International Festival of Creativity to give the traditional advertising and creative industry a run for its money by demonstrating how industry outsiders deliver the bold, innovative ideas clients are looking for. On Wednesday, June 22nd at 10:30 a.m., MOFILM will host a session exploring how crowdsourcing can build global brands, featuring Jesse Eisenberg, star of The Social Network and founder of OneUpMe.com; Paul Edwards, executive director of marketing strategy at General Motors; and David Alberts, chief creative officer at MOFILM. In addition, Cannes visitors can stop by the MOFILM area in the Debussy Theater Lobby on the first floor of the Palais des Festivals to view work from MOFILM’s latest filmmaking competitions and enjoy treats from the Unilever Smile Machine.
MOFILM, the curators of what is known as “crowdsourced creativity,” offer clients an untapped and endless supply of fresh creative films and advertisements, developed by the very people with whom brands want to make an impact. In fewer than two years, MOFILM has crowdsourced its community of more than 30,000 creative filmmakers to produce 8,000+ advertisements and films for 80 of the world’s leading companies. No agency in the world can boast a creative department of that size. MOFILM’s work for top-tier brands, such as Pepsi, Walmart and Chevrolet, has opened the eyes of clients and advertising agencies in their constant search for groundbreaking and memorable content that resonates with consumers.
“Crowdsourcing is an incredibly popular topic this year, and we’re pleased to host a conversation about what brands can do to make sure their campaigns truly deliver,” said James Walker, managing director of MOFILM. “In addition to his award-winning work as an actor, Jesse understands the power of crowdsourcing from co-founding OneUpMe.com, a simple wordplay site which attracts hundreds of submissions and thousand of votes daily as users try to out-do each other. Our conversation will showcase how brands can get totally fresh, innovative ideas by leveraging the power of these creative crowds.”